Lorenzo Bertelli
Head of Marketing & Communications, Prada Group
Scion of the Prada dynasty, he moved from race car driver to head of marketing and communications, and is tasked with improving Prada Group’s digital strategy and sustainability cred.
The son of Prada co-chief executives Miuccia Prada and Patrizio Bertelli , Lorenzo Bertelli retired from his career as a race car driver to join the luxury group and head up its marketing and communications in September 2017.
The role positions him as a possible successor to the husband-and-wife duo, who own about 80 percent of Hong Kong-listed Prada. Bertelli’s appointment helped quell rumours of a possible sale and changes in ownership structure in the near term.
Tasked with improving Prada’s digital strategy and sustainability efforts, Bertelli has spearheaded the group’s goal to phase out virgin nylon by 2021. One of his first moves at the group was the agreement to roll out Adobe solutions across the group’s global retail network to help integrate offline and online channels. The technology will allow Prada to analyse the interactions between brands and consumers across all online properties, including social networks and the group’s global retail network of over 600 stores worldwide.
Bertelli is also involved in Fondazione Prada’s cultural activities and the sailing Luna Rossa Challenge at the 36th America’s Cup, for which Prada is the sponsor and has created performance wear.
VITAL STATISTICS
VIEW MORE
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
ExploreFind out more
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
Explore
Lorenzo Bertelli: The Prince of Prada Prepares to Take the Wheel
The 35 year-old former racecar driver — son of designer Miuccia Prada and chairman Patrizio Bertelli — is restructuring the Milanese group from the inside out. ‘Everything’s changing so that everything can stay the same,’ said the BoF 500 cover star about readying Prada for its next chapter.
Lorenzo Bertelli: The Prince of Prada Prepares to Take the Wheel
The 35 year-old former racecar driver — son of designer Miuccia Prada and chairman Patrizio Bertelli — is restructuring the Milanese group from the inside out. ‘Everything’s changing so that everything can stay the same,’ said the BoF 500 cover star about readying Prada for its next chapter.
Pharrell Williams, Isamaya Ffrench, Karol G and Lorenzo Bertelli Are This Year’s BoF 500 Cover Stars
On Friday 29 September, The BoF 500 Class of 2023 will be unveiled. To mark the occasion, The Business of Fashion sat down with four members of The BoF 500 to discuss how they are shaping the future of the industry.
Pharrell Williams, Isamaya Ffrench, Karol G and Lorenzo Bertelli Are This Year’s BoF 500 Cover Stars
On Friday 29 September, The BoF 500 Class of 2023 will be unveiled. To mark the occasion, The Business of Fashion sat down with four members of The BoF 500 to discuss how they are shaping the future of the industry.
How Web3 Is Shaking Up Digital Marketing
A growing number of brands will be experimenting with nascent web3 technologies like NFTs, and learning that careful nurturing is needed to thrive, as The State of Fashion 2023 explains.
At Venice Sustainable Fashion Forum, Transitioning ‘From Sustainability to Responsibility’
Last week, the governing bodies of Italian fashion held a series of thought leadership talks featuring executives from Fendi, Kering, Prada, OTB, YNAP and Canali, outlining the urgent need for the industry to accelerate its sustainability efforts. BoF shares key insights from the programming.
At Venice Sustainable Fashion Forum, Transitioning ‘From Sustainability to Responsibility’
Last week, the governing bodies of Italian fashion held a series of thought leadership talks featuring executives from Fendi, Kering, Prada, OTB, YNAP and Canali, outlining the urgent need for the industry to accelerate its sustainability efforts. BoF shares key insights from the programming.
Lorenzo Bertelli on Prada’s Sustainability Strategy
In an exclusive interview, Prada’s future CEO and joint marketing and sustainability chief spoke to BoF about making recycled nylon a reality, why the market isn’t ready for leather alternatives and Prada’s plans in resale.
What’s Next for Luxury Brands and Blockchain
The Prada and LVMH-backed Aura Blockchain Consortium is rolling out a shared solution for brands to distribute NFTs. But leveraging blockchain for issues like fighting counterfeits and tracing materials is still in its early stages.
How Sustainability Became a Path to Fashion’s C-Suite
As big brands get serious about transforming their businesses for the future, executives with experience driving climate and social impact strategies are in hot demand.
How a Farfetch-Richemont Deal Would Shape the Future of Luxury Online
This week, everyone will be talking about a possible partnership between Richemont and Farfetch, Prada’s Capital Markets Day and the arrival of products from Balenciaga and Gucci’s ‘Hacker Project.’
Which Brands Resonated Most in China This Fashion Month?
This season, labels relied on a variety of tactics to activate the world’s largest luxury market.
Prada Experimented with a New Digital Fashion Show Format. Did It Work?
Miuccia Prada and Raf Simons' debut as co-creative directors was well received, but digital impressions were down from a year ago, according to one estimate.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
Official Partner