Jonathan Bottomley
The BoF Podcast | How Calvin Klein Taps Into Culture
Calvin Klein’s chief marketing officer Jonathan Bottomley speaks to Imran Amed about the strategy behind the brand’s buzzy Jeremy Allen White-fronted campaign.
Why Calvin Klein Needs More Than Jeremy Allen White to Grow
Calvin Klein’s recent viral campaigns have galvanised consumers but are slower in driving the business forward amid parent company PVH’s ongoing turnaround strategy.
Calvin Klein, Levi’s and the Real Value of Marketing
Both brands are leaning on high-profile advertising campaigns to refresh their image. We’ll find out this week whether that’s translating into increased sales.
Will Ralph Lauren's 50th Anniversary Extravaganza Help it Survive Another 50 Years?
The American stalwart is pouring an additional $100 million into marketing over the next five years, with events like Friday evening’s spectacle headlining the plan.
Decoding the Digital Strategy Behind Ralph Lauren's 'Garage' Show
Chief marketing officer Jonathan Bottomley shares the brand’s strategy for amplifying its ultra-exclusive runway show at the designer’s upstate car garage. Two words: Instagram Stories.