Gwyneth Paltrow
Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie
The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.
Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie
The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.
Will American Retail Rise Again?
This week, everyone will be talking about what comes next for American retail, the prospects for the luxury watch market and Goop’s online wellness summit. Get your BoF Professional Cheat Sheet.
Gwyneth Paltrow's Goop Cashing in Despite 'Pseudoscience' Claims
To the surprise of the medical community, Gwyneth Paltrow's lifestyle brand has become the epicentre of the multi-trillion dollar wellness industry.
Why Goop Is Equally Good at Selling Skincare, Sports Bras and Spices
Gwyneth Paltrow has parlayed her rabid Goop fanbase into a lucrative events business, including sold-out summits like last weekend's In Goop Health.
The BoF Podcast: Gwyneth Paltrow on Her Goop Journey
This week on BoF's Inside Fashion podcast, Gwyneth Paltrow talks to Imran Amed about Goop's rise from an email newsletter to a wellness empire worth $250 million.
Goop Hires First Chief Marketing Officer from YNAP as It Plots European Expansion
Andres Sosa joins Gwyneth Paltrow’s company from The Outnet and will oversee international expansion beginning with a London pop-up in the fourth quarter of this year.
Body Care Is the Buzziest White Space in Beauty
While face-focused skincare continues to grow at an exponential rate, bath salts and body polishes are on the rise as consumers and brands make a connection between overall wellness and skin health.
Inside Goop's First Print Issue
Gwyneth Paltrow's content-and-commerce company is growing at a rapid clip, with market sources pinning its revenue to at least $45 million in 2017. The CEO-meets-EIC breaks down what it took to bring Goop to life on the page.
Tracking the Rise of ‘Clean’ Beauty
Non-toxic beauty is more than a trend: It’s a health issue, a political issue — and a business opportunity. As the market shifts and consumers demand more from their products, will the establishment finally catch on? Sarah Brown reports.
Why Are Goop and Airbnb Teaming Up with Condé Nast and Hearst?
In the last week, two very different digital brands have announced partnerships with traditional media giants that will land them on newsstands with printed magazines. Why?