Dan Cui

As influencers, buyers and editors gather for the latest Shanghai Fashion Week, industry insiders share their thoughts on China’s creative ecosystem and what needs to happen for the city to become a global fashion capital.

The country’s media players share many of their Western counterparts’ struggles, but their rapid adoption of digital shifts provides valuable lessons.

Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.