The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Pharrell Williams has been part of the global cultural consciousness for the better part of two decades as a rapper, songwriter and music producer. But earlier this year, when he was named men’s creative director for Louis Vuitton, his career took on a whole new trajectory.
This week on The BoF Podcast, Williams joins BoF founder and editor-in-chief Imran Amed to discuss his new vision for luxury at Louis Vuitton as part of a BoF 500 cover story, examining his journey into the luxury industry, his vision for Louis Vuitton and how he is thinking about stepping into the shoes of his predecessor Virgil Abloh.
“He has giant shoes for one to try to fill. But that’s not what I’m here to do,” Williams told Amed on the podcast. “I’m not here to fill my brother’s shoes. My brother’s shoes are his shoes. And the steps that he took are his steps. And I would never want to get in the way of that.”
After a decade of turnaround attempts, the British trenchcoat maker’s efforts to thrive as a top luxury player continue to falter. The brand needs more accessible prices and marketing — and quick.
The designer joins BoF founder and editor-in-chief Imran Amed to discuss the ups and downs of his career in fashion and why his new label Donde Esteban is the most authentic manifestation of his creativity.
The management shakeup was announced as the Cartier owner reported mixed sales results including an unexpected turnaround in the US.
CEO Daniel Lalonde hopes to stand out from competitors in the luxury design segment by spotlighting the group’s most recognisable brands.