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The BoF Brand Magic Index: Volume 2
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
The BoF Brand Magic Index: Volume 2
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
Why Salone del Mobile Is Irresistible for Luxury Brands
This week, designers, collectors and major fashion brands will flock to Milan’s design fair. Also, LVMH reports first-quarter sales.
Is There Space for Radical Design in a Climate of Conservatism?
At Milan Fashion Week, the collections that mattered most were all about the radicality of cut, writes Angelo Flaccavento.
Comings and Going in Milan
Adrian Appiolaza arrives at Moschino, Francesco Risso whites out reality at Marni and Donatella Versace still loves Prince, writes Tim Blank
The Year Ahead: How Fashion Is Responding to the Return of Global Travel
With travel expected to soon surpass pre-pandemic levels, The State of Fashion 2024 unpacks how brands and retailers are adapting to strategies to connect with vacation-focused consumers.