Major Brands Fret as ‘Dupes’ Lure Holiday ShoppersGrowing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
Skims
Skims is a shapewear brand with inclusive size ranges, founded by Kim Kardashian in 2018 and headquartered in Los Angeles, US.
Partner content by Skims
SKIMS is the new, solution focused approach to shape enhancing undergarments, created by Kim Kardashian West.
Searching for the best shapewear and underwear over the years, Kim became frustrated with the lack of options available and couldn’t find anything that offered the right support, coverage or shade. This led her to cut up and dye pieces at home, sewing them together to get the solutions and results she wanted.
SKIMS is Kim’s answer to shapewear that actually works. Designed to smooth, enhance, lift and tone - each piece has a solution for every body.
Highlights
Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
How Social Media Turned Athletes Into Fashion Marketing MachinesPlatforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
Skims and Swarovski Announce CollaborationProjects
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Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
How Social Media Turned Athletes Into Fashion Marketing Machines
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.