LVMH Fashion Group
The Year Ahead: The Future of Fashion Deal-Making
For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.
Dior: How to Build a Long-Term Brand Image
Dior veteran Olivier Bialobos has balanced heritage, innovation and unprecedented scale as he steered communications through the tenures of a succession of designers and three CEOS. "Desirability — not just visibility— has to be the target," he told BoF in The State of Fashion 2024.
Dior: How to Build a Long-Term Brand Image
Dior veteran Olivier Bialobos has balanced heritage, innovation and unprecedented scale as he steered communications through the tenures of a succession of designers and three CEOS. "Desirability — not just visibility— has to be the target," he told BoF in The State of Fashion 2024.
Gstaad Guy: Inside the Niche Social Media World of the 1%
For The State of Fashion 2024, trailblazing influencer Gstaad Guy’s online parodies of the ultra-wealthy highlights how a niche genre of influencer marketing is helping to inject newness into how brands connect with customers.
Case Study | Fashion’s New Rules For Sports Marketing
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
Case Study | Fashion’s New Rules For Sports Marketing
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
Why Some Luxury Groups Are Doing Better Than Others
The slowdown in demand for high-end brands is hitting the sector unevenly, as seen in the polarised third-quarter results released this week by Hermès, Kering and others.