Major Brands Fret as ‘Dupes’ Lure Holiday ShoppersGrowing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
Dave Powers
CEO & President
Marco Ellerker
Vice President / General Manager EMEA
Sara Pires
FP&A Director, EMEA
Partner content by Deckers Brands
ONWARD TOGETHER
Today’s Deckers didn’t just happen. It’s been an ongoing journey—one that started nearly 50 years ago in Santa Barbara with a single step of a simple flip-flop. Since then, we’ve evolved through both innovation and acquisition. Along the way, we’ve been joined on our journey by other like-minded brands—risk-taking, lifestyle brands that shared our passion for surf, sand and adventure: UGG, Teva, Sanuk, HOKA and Koolaburra. And suddenly, we were no longer just a small California company. Today, Deckers is a global corporation of five brands with well over 3,000 employees. But as exciting as our journey has been to this point, it’s far from over. Where we go next is entirely up to us—all of us. Because together is how we’ll improve our business and create a better world around it.
We exist to positively impact the world by uniting purposeful brands with diverse people driven to succeed and create change.
COME AS YOU ARE
We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.
Highlights
Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
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Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
What Fashion Recruiters Are Looking for in Job Candidates Today
BoF Careers gathers advice from recruitment executives, HR managers and DEI leaders from fashion brands and businesses on their top tips for emerging talent navigating fashion’s job market.
How Hoka Fends Off the Imitators
The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.