Brunello Cucinelli
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The Prada Exception: How the Trend-Setting Group Bucked Luxury’s Uneven Slowdown
This week, Prada and Miu Miu reported strong sales as LVMH slowed and Kering retreated sharply. In fashion’s so-called “quiet luxury” moment, consumers may care less about whether products have logos and more about what those logos stand for.
The Prada Exception: How the Trend-Setting Group Bucked Luxury’s Uneven Slowdown
This week, Prada and Miu Miu reported strong sales as LVMH slowed and Kering retreated sharply. In fashion’s so-called “quiet luxury” moment, consumers may care less about whether products have logos and more about what those logos stand for.
Why Logo-Free Luxury Is Here to Stay
‘Quiet luxury’ may have waned on TikTok, but strong results at Zegna, Brunello Cuccinelli and Loro Piana suggest demand for discreet propositions has staying power.
The BoF Podcast | Brunello Cucinelli on Humanistic Capitalism in an Age of AI
At BoF VOICES 2023, the Italian designer spoke about the balance required to run an ethical fashion business while embracing new technologies.
Introducing The BoF Brand Magic Index
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.
Introducing The BoF Brand Magic Index
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.
It’s Not Just ‘Succession’: Why Quiet Luxury Is Everywhere Lately
The final season of HBO’s drama isn’t the only reason the discreet style of the ultra rich is a topic of conversation again. That, plus what else to watch for this week.