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‘Livestream’ Shopping’s Counterfeit Headache
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
How Amazon Fits Into the New Beauty Playbook
Amazon is set to become the biggest beauty retailer in the US, but its complexity and inflexibility is a turn-off for many brands with premium positioning. If they don’t bite the bullet, the losses will add up.
When Amazon’s New AI Tool Answers Shoppers’ Queries, Who Benefits?
Rufus, as the software is known, will help guide users to products that best fit their needs, the company said.
The Year Ahead: Deconstructing Fast Fashion’s Future
Fast-fashion challengers, led by Shein and Temu, are changing tactics around price, customer experience and speed. Success for disruptors and incumbents will likely hinge on their ability to adapt to fiercer competition and other pressures, The State of Fashion 2024 reports.
The Year Ahead: Deconstructing Fast Fashion’s Future
Fast-fashion challengers, led by Shein and Temu, are changing tactics around price, customer experience and speed. Success for disruptors and incumbents will likely hinge on their ability to adapt to fiercer competition and other pressures, The State of Fashion 2024 reports.
The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity
After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.