The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The author has shared a YouTube video.
You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.
On March 22, 2024, at The Times Center in New York, The Business of Fashion hosted the BoF Professional Summit on New Frontiers: AI, Digital Culture and Virtual Worlds.
During an insightful half-day of programming, speakers from fashion leaders such as LVMH, Calvin Klein and e.l.f. Beauty joined tech companies like Roblox and Myntra as well as emerging start-ups Refabric, Vaayu and Altana.
Speakers exchanged thoughts on the industry’s pressing themes — making sense of advancements in AI, evolving with changes in digital culture and finding fashion’s place in developing virtual spaces. Discover key highlights and takeaways from the talks below.
The programming opened with New Yorker staff writer Kyle Chayka, whose latest book, “Filter World,” connects the rise of algorithmic feeds to a flattening of global culture and a growing sense of anxiety and fatigue among consumers.
Chayka shared insights on why brands need to re-emphasise curation and maintain consistent brand identity to avoid falling victim to a never-ending stream of transient trends.
Key Insights:
Artificial intelligence is exerting its influence across fashion’s value chain. That includes allowing brands to fill knowledge gaps across their sprawling supply chains, rapidly generate new designs while preserving a designer’s sensibility and enhance product search for customers.
Key Insights:
Speakers from legacy brand Calvin Klein and gaming platform Roblox as well as seasoned influencers discussed how they create differentiated moments and build intimacy with consumers in a noisy and flattened online culture.
Key Insights:
In the final session, speakers mulled on how designers and established brands can use virtual reality as a design tool and leverage blockchain in the aftermath of dying hype for web3.
Key Insights:
The BoF Professional Summit on New Frontiers: AI, Digital Culture and Virtual Worlds is made possible in part through our partners Ekimetrics, Zero10 and Invisible Collection.
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.