Diane von Furstenberg
Designer & Founder, Diane von Furstenberg
The Belgian born American design icon married into the German princely House of Fürstenberghe and is known as the creator of the famous wrap dress.
Having launched her eponymous label in 1970, Diane von Furstenberg cemented her status with her iconic wrap dress in 1974. Having achieved sales of over one million units less than two years after its inception, the dress became the defining power symbol for an influential generation of women and currently boasts a permanent position in an exhibition of dresses held in the Smithsonian Museum.
Ms von Furstenberg has been awarded several industry accolades such as the American Accessories Council’s Excellence Award and a Gold Medal at the annual Queen Sofia Spanish Institute Gold Medal Gala.
In 2005, following a lifetime achievement award presented by the CFDA, von Furstenberg was elected as president of the influential council. The designer has since overseen influential projects including including the CFDA/Vogue Fashion Fund and the CFDA Fashion Incubator and has played a pivotal role in forming the Design Piracy Prohibition Act.
An economics alumnus of the University of Geneva, von Furstenberg’s early career saw the designer work in Paris as assistant to Albert Koski and later in Italy as an apprentice to textile manufacturer Angelo Ferretti, where she first began designing. In 1969, von Furstenberg moved to New York, where, along with being a regular at Warhol’s Studio 54, the native Belgian produced her own line of jersey dresses.
A friendship with Vogue editor Diana Vreeland provided the impetus for von Furstenberg to showcase her designs to an audience and, in 1970, the budding entrepreneur presented her first collection at the Gotham Hotel in New York City. Following the label’s early success, von Furstenberg added to her portfolio with a series of cosmetics and fragrance lines. The rapid succession of orders continued and by the late ‘70s von Furstenberg had sold her dress design license to Puritan Fashions Corporation and in 1983 sold the cosmetics line to Beecham Pharmaceuticals, effectively ending her control over the DVF company name.
In 1997, following a tenure in Paris founding a publishing company, acting as a contributing editor to Vanity Fair and entering into a creative partnership with TV sales channel QVC, von Furstenberg reacquired the licences and re-ignited interest in her brand and iconic wrap dress.
An active philanthropist, von Furstenberg sits on the board of Vital Voices, an organisation that empowers emerging women leaders and social entrepreneurs, and also serves as a Director of The Diller – von Furstenberg Family Foundation, through which the designer has donated to several important causes.
Von Furstenberg has published a series of books throughout her career including the "Book of Beauty: How to Become a More Attractive, Confident, and Sensual Woman" in 1977, the "Bed, Bath and Table" series and "Diane: A Signature Life." The designer was also the subject of a travelling exhibition curated by André Leon Talley entitled "The Journey of a Dress."
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ExploreWhat is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
ExploreThe BoF Podcast | Diane von Furstenberg on the Power of a Little Dress
Diane von Furstenberg looks back on her barrier-breaking career with longtime friend Deepak Chopra at BoF VOICES 2023.
BoF Celebrates VOICES 2023 With Star-Studded Gala
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.
BoF VOICES 2023: Finding Hope in the Dark
Photographer Misan Harriman, artists Rita Ora and Billy Porter and designer Diane von Furstenberg shared their experiences translating pain into art and impact.
BoF VOICES 2023: Confronting the Creativity Crisis
Designers Jonathan Anderson and Diane von Furstenberg, actor-filmmaker Dan Levy, Uniqlo’s John C Jay and others spoke about the state of creation in an age of artificial intelligence and corporate mediocrity.
The Tragedy and Triumph of Diane von Fürstenberg
Almost 50 years since the creation of the ‘Wrap Dress,’ von Fürstenberg reflects on the highs and lows of her eponymous brand.
Don’t Put Christopher John Rogers in a Box
The designer is plotting his growth plans carefully after a summer of industry accolades, A-list celebrity dressing and spiking interest in Black designers.
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Why Fashion’s SMS Strategies Are Evolving
Once promotional broadcasts, SMS strategies now offer a direct, intimate channel to engage consumers. To discover how brands are pioneering a new method of communication through text message, driving engagement and sales, BoF speaks to Attentive's CEO and Co-Founder Brian Long.
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How will middle-market labels that survive the pandemic convince shoppers their products are worth their price tag? The answer may be to get out of department stores — and tweak the narrative.
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This week, everyone will be talking about Condé Nast’s latest advertising push, what Nike’s results say about the activewear market and the fate of physical retail. Get your BoF Professional Cheat Sheet.
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