Canada’s Competition Bureau Opens Greenwashing Investigation of Lululemon
A complaint by climate-advocacy group Stand.earth prompted the inquiry.
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
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Viewership of women’s sports has steadily grown into a year-round affair, but most brands have been slow to capitalise on the segment’s biggest stars.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.
They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.
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Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
They’re influencing what consumers see, like, buy and wear, and not always for the best.
Marc Bain shares why he's excited about our upcoming BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds, taking place on March 22 in New York. Purchase your ticket now to join us in person at The Times Center, New York – or sign up for the global livestream.
Marc Bain shares why he's excited about our upcoming BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds, taking place on March 22 in New York. Purchase your ticket now to join us in person at The Times Center, New York – or sign up for the global livestream.
A complaint by climate-advocacy group Stand.earth prompted the inquiry.
The company announced the news as it reported a drop in sales and increased losses for 2023.
The sports giant said it would redirect resources to reignite growth in its top categories.
The company is one of a handful trying to make fashion rental work through a model that doesn’t entail buying and managing inventory itself.
Romain Carrere, a tech entrepreneur whose background includes advising web3 start-ups and luxury companies, is tasked with driving the group’s “new phase of growth.”
The fashion veteran will be charged with overseeing the company’s design direction and blending "performance and style" in its apparel, footwear and accessories.
The online retailer has a new generative-AI chatbot to help users with their styling and shopping questions, but unlike other AI chatbots launched by big fashion retailers, this one integrates directly into ChatGPT.
Its first group of digital fashion designers will receive mentorship from the British Fashion Council, top names at Vogue and Calvin Klein and metaverse expert Matthew Ball, to name a few.