The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Filters take centre stage on BeautyTok this week, namely the Aged, Barbie and Celebrity Makeup Brands filters.
The platform’s Aged filter has users contemplating their mortality, as it gives people a sneak peek of what they will look like as they grow older. TikTok dermatologists have given the effect their stamp of approval, claiming the filter accurately depicts the ageing process. Even Kylie Jenner, who recently reconnected with her ex-friend Jordyn Woods, couldn’t avoid getting a look at her future.
Beauty influencers have been using TikTok’s Celebrity Makeup Brands filter to choose products from Rare Beauty, One/Size by Patrick Starrr, Fenty and more to build their makeup looks.
In anticipation of the summer’s most talked-about movie, beauty influencers have been using the Barbie makeup effect to recreate the Mattel doll’s makeup.
Here’s why your new moisturisers look like Sharper Image tools.
A genius marketing campaign from E.l.f. Beauty this week emphasised how diversity, equity and inclusion efforts can be done at the highest levels — and what the barriers are to making substantial progress.
The showcase translated the company’s global insights consumer study into scent profiles, technologies and fragrances.
The Estée Lauder-owned premium fragrance house has signed a two-year deal with the actor in a bet to seize more of the men’s market.