P&G to Downplay Corporate Name in Olympic Ads
In a step-change from previous Olympic advertisements, the consumer goods giant plans to focus on promoting individual brands rather than its overall corporate values.
Manhattanites had little love for the $25 billion megaproject when it opened five years ago (the pandemic lockdowns didn't help, either). But a constantly shifting mix of stores, restaurants and experiences is now drawing large numbers of both locals and tourists.
Manhattanites had little love for the $25 billion megaproject when it opened five years ago (the pandemic lockdowns didn't help, either). But a constantly shifting mix of stores, restaurants and experiences is now drawing large numbers of both locals and tourists.
To survive in the long run, the likes of Macy’s and Nordstrom need more than new ownership structures or retail formats; they must reinvent their entire value proposition with a selection that can compete with online fast fashion and off-price players.
To survive in the long run, the likes of Macy’s and Nordstrom need more than new ownership structures or retail formats; they must reinvent their entire value proposition with a selection that can compete with online fast fashion and off-price players.
The companies agreed to cap credit-card swipe fees in one of the most significant antitrust settlements ever, following a legal fight that spanned almost two decades.
While the Nordstrom family is pushing for private ownership, Macy’s faces an unsolicited hostile bid. Both scenarios could dramatically change the retail landscape in the United States.
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The Swedish luxury menswear brand is embracing the post-pandemic growth in the formal wear category, while optimising the consumer reach of their core line. BoF sits down with CEO David Thörewik to learn how Eton Shirts are innovating their strategy to drive global expansion.
The Swedish luxury menswear brand is embracing the post-pandemic growth in the formal wear category, while optimising the consumer reach of their core line. BoF sits down with CEO David Thörewik to learn how Eton Shirts are innovating their strategy to drive global expansion.
New CEO Tony Spring’s plan to shutter stores and improve products echoes previous efforts for revitalisation. To pull it off this time, the retailer must deliver transformational changes in the shopping experience.
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “The Art and Science of Retail Store Success.”
The best stores don’t just serve as billboards or customer touchpoints —they’re a stable and lucrative revenue stream. As younger consumers have embraced in-store shopping despite their digital native instincts, the value of stores is undeniable. Running an effective store requires choosing the right location, understanding its sales potential and making sure it serves its local clientele.
The best stores don’t just serve as billboards or customer touchpoints —they’re a stable and lucrative revenue stream. As younger consumers have embraced in-store shopping despite their digital native instincts, the value of stores is undeniable. Running an effective store requires choosing the right location, understanding its sales potential and making sure it serves its local clientele.
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At least not in the traditional sense. A soon-to-launch Berlin flagship will sell stuff, but it’s brand partnerships that are expected to make the company’s latest retail experiment work.
Once considered the crown jewel of Britain’s retail sector, Oxford Street suffered a collapse in visitors during the pandemic and struggled to recover. New businesses are hoping to change that.
The slew of blockbuster deals from LVMH, Kering and Prada are proving to be a bright spot in an otherwise tough commercial property market.
Gap Inc.’s bet on bringing a touch of luxury to its affordable clothing line could be a strong one, but it must be mindful not to repeat its recent mistakes in trying to force a mainstream brand onto the runway as it did with Banana Republic.
Gap Inc.’s bet on bringing a touch of luxury to its affordable clothing line could be a strong one, but it must be mindful not to repeat its recent mistakes in trying to force a mainstream brand onto the runway as it did with Banana Republic.
In a step-change from previous Olympic advertisements, the consumer goods giant plans to focus on promoting individual brands rather than its overall corporate values.
In an Instagram post, the intimates retailer said the show will “reflect who we are today, plus everything you know and love.”
Consumers are focussing spending on essentials and cutting back on luxuries amid higher prices. But sales have held up as a strong labour market helped households navigate the high inflation environment.
Founder Roksanda Ilinčić, who will stay on as creative director, had filed a notice of intent to appoint an administrator before finding a white knight in TBG.
In its first-quarter results, the Brazilian beauty company’s losses widened and revenue dropped, but grew margins as it continues a turnaround plan that has seen it shed Aesop and The Body Shop.
Nike is undergoing a $2 billion cost-cutting plan that includes slashing 2 percent of its workforce.
During her tenure, Drucker Mann was instrumental in ushering the business into the digital age, said Roger Lynch, Condé Nast’s chief executive.
The miner set out its plans for a potential break-up via a demerger or sale of some of its assets, as it fights off a $43 billion takeover bid from BHP Group.