Victoria’s Secret Fashion Show to Return in Late 2024
In an Instagram post, the intimates retailer said the show will “reflect who we are today, plus everything you know and love.”
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Create Cultural Moments on Any Budget.”
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.
With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.
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Calvin Klein’s recent viral campaigns have galvanised consumers but are slower in driving the business forward amid parent company PVH’s ongoing turnaround strategy.
As social media users tune out ads, content creators are putting more of their content behind a paywall. The hope is they can build a deeper connection with their followers – and make more money, too.
This generation of wives and girlfriends of professional athletes are turning the cheeky title into a career, building followings on social media, inking brand partnerships and serving as connectors between the worlds of fashion and sport.
Characterised by animal prints, heavy gold jewellery, glossy leather trousers, perfectly coiffed hair and a massive fur coat, the mob wives aesthetic is breathing new life into the fur industry.
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While flowers are a perennial favourite for fashion designers, this crop of red-carpet creations is unusually diverse.
Chiara Ferragni’s legal troubles and tainted image are a sign the pendulum is swinging from influencer-led marketing back to traditional media.
From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.
In the year of both Barbiecore and quiet luxury, brands balanced leaning into social media-fuelled phenonema while refocusing on the power of their own brands.
In an Instagram post, the intimates retailer said the show will “reflect who we are today, plus everything you know and love.”
Consumers are focussing spending on essentials and cutting back on luxuries amid higher prices. But sales have held up as a strong labour market helped households navigate the high inflation environment.
Founder Roksanda Ilinčić, who will stay on as creative director, had filed a notice of intent to appoint an administrator before finding a white knight in TBG.
In its first-quarter results, the Brazilian beauty company’s losses widened and revenue dropped, but grew margins as it continues a turnaround plan that has seen it shed Aesop and The Body Shop.
Nike is undergoing a $2 billion cost-cutting plan that includes slashing 2 percent of its workforce.
During her tenure, Drucker Mann was instrumental in ushering the business into the digital age, said Roger Lynch, Condé Nast’s chief executive.
The miner set out its plans for a potential break-up via a demerger or sale of some of its assets, as it fights off a $43 billion takeover bid from BHP Group.
The company, whose stock soared to a record during the pandemic, has languished as faster inflation and shoppers returning to stores pummelled sales in 2022 and 2023.