Selena Gomez

Brands say they’re barreling ahead with marketing and commerce on the app, even as the clock starts ticking for owner ByteDance to sell it or shut it down.

News of a potential exit has the beauty industry in shock and awe of the Selena Gomez-founded label, and wondering what its next move should be.

News of a potential exit has the beauty industry in shock and awe of the Selena Gomez-founded label, and wondering what its next move should be.

The colour cosmetics line is one of the most successful to come out of the celebrity beauty boom. An exit would likely touch off a bidding war, The Business of Beauty has learned.

Actress and singer Selena Gomez has hired advisers to weigh offers for her cosmetics company, Rare Beauty, according to people familiar with the matter.

TikTok trends and buzzy influencer recommendations continue to be the ultimate sources of beauty lovers’ purchase of makeup, skincare and hair care.

After the SAG strike put red carpets on pause over the summer, the Golden Globes — an event that’s battled controversy in recent years — ushered some much-needed glamour back to Hollywood.

The former Disney star’s brand has seen increasing popularity thanks to social media platforms like TikTok and Instagram.

The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.

From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.