Kim Kardashian

With advice from Kris Jenner, the artist debuts his new makeup line, Ortega.

The celebrity founder debuted her third attempt at makeup today under her newish label SKKN. But in a much more crowded market, it’s unclear what impact the line can and will have.

The deal comes as the brand works to win back the support of trendsetting clients after a public relations meltdown.

Scenting ultra-exclusive events is beauty’s next big branding opportunity.

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.

Usage is creeping back up, but many of the biggest beauty and fashion brands and influencers are still taking a wait-and-see approach to the platform.

The British economy may be in the doldrums, but London remains a magnet for international fashion brands and American tourists, writes Imran Amed.

The Kardashian-Jenner clan continues to dominate on TikTok, as well as Makeup By Mario’s new blush.

Beauty will always be on the sidelines at fashion’s “Super Bowl,” but this year all of the beautiful people just looked beautiful.

An event built on viral moments is unlikely to move the discourse around stealth wealth forward. Plus, what else to watch for this week.