P&G to Downplay Corporate Name in Olympic Ads
In a step-change from previous Olympic advertisements, the consumer goods giant plans to focus on promoting individual brands rather than its overall corporate values.
The French beauty giant’s two latest deals are part of a wider M&A push by global players to capture a larger slice of the China market, targeting buzzy high-end brands that offer products with distinctive Chinese elements.
Local fashion designers experimenting with puffers and other down clothing have scored collaborations with outerwear companies like Moncler and attracted the attention of prominent international retailers like H.Lorenzo.
Its flagship brand struggled following the departure of its creative director but better growth was seen at other labels.
Local agencies are signing more models that don’t have classical Han Chinese features with knock-on effects for who gets cast by megabrands in Europe and the US.
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Beauty brands are marketing “athletic skin care” grooming routines and science-backed ingredients alongside high-risk celebrity endorsements.
Property developers are set to build 8 million square metres of retail space in a sign of long-term confidence in the troubled but increasingly competitive market.
A real estate slump, high youth unemployment and lingering anxiety over Covid-19 are some of the factors behind the tepid results from this month’s 618 shopping festival.
The wealthy may be in a mood to splurge but middle-class consumers remain cautious six months after the end of ‘zero-Covid’ policies due to mixed signals in the Chinese economy.
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China’s jewellery market is surging double-digits but in the face of growing competition from local players some international brands are only seeing subdued returns.
The brand known for its traditional and ornate Chinese aesthetic will be one of the first major C-beauty players to go global when it touches down in the US and Japan later this year.
To unleash the full potential of ‘China’s Silicon Valley’ luxury brands must invest more in the vibrant city at its core and better understand the local mindset.
Western brands shifting supply chains away from China hope to reduce disruptions caused by geopolitical tensions but ‘friendlier’ sourcing hubs aren’t always feasible.
In a step-change from previous Olympic advertisements, the consumer goods giant plans to focus on promoting individual brands rather than its overall corporate values.
In an Instagram post, the intimates retailer said the show will “reflect who we are today, plus everything you know and love.”
Consumers are focussing spending on essentials and cutting back on luxuries amid higher prices. But sales have held up as a strong labour market helped households navigate the high inflation environment.
Founder Roksanda Ilinčić, who will stay on as creative director, had filed a notice of intent to appoint an administrator before finding a white knight in TBG.
In its first-quarter results, the Brazilian beauty company’s losses widened and revenue dropped, but grew margins as it continues a turnaround plan that has seen it shed Aesop and The Body Shop.
Nike is undergoing a $2 billion cost-cutting plan that includes slashing 2 percent of its workforce.
During her tenure, Drucker Mann was instrumental in ushering the business into the digital age, said Roger Lynch, Condé Nast’s chief executive.
The miner set out its plans for a potential break-up via a demerger or sale of some of its assets, as it fights off a $43 billion takeover bid from BHP Group.